Services

Digital Marketing & Web Design

Digital Marketing and website design isn’t easy and can be quite overwhelming. Keeping on top of your content creation to be sure to capture your audiences interest. Social media marketing and scheduling those post updates to be sure your audience still knows you’re active. Being sure you have the right domain name, page titles, keywords and content for your website, the list goes on.
Sounds like a lot of work already doesn’t it. Working with a digital marketing and web design agency is one of the best options available to a small business or start-up. Take a look at the services below.

Want to Drive More Traffic To Your Business?

Everybody wants more traffic to their website and social media, but how? Audiences don’t give in to old marketing techniques any more. Those ads you’re posting, those social media marketing techniques you’ve learned off a ‘Guru’ seminar, that simple and static website you have, they just won’t cut it anymore. You may think I’m being harsh but that’s the truth, the times are changing and your target audience is moving with it. I’m here to help you keep up with the new digital age and implement key marketing strategies and help you develop fresh, eye catching content to keep your audience engaged with your business and drive that all important traffic to your website and increase your leads and sales.

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Marketing Can Be Overwhelming. The Good News Is, You Have Options.

Brand Design & Strategy

Branding is just as important as anything else when it comes to business, getting it right can be difficult but that’s where I can help.

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How do you set yourself apart from the rest? Can people recognise your business when they see a certain design or image? Brand identity is what makes you recognisable, you want to be the cool kid at the table that everyone sits and stares at wondering how you suddenly became so popular.  

Brand identity isn’t just about your colours and logo it’s a lot more than that.

 Before you know what elements you want to make up your brand identity, you need to know who you are as a brand.

 Who you are as a brand is made up of a few different things:

  • Your mission (what’s your “why?”)
  • Your values (what beliefs drive your company?)
  • Your brand personality (if your brand was a person, what kind of personality would they have?)
  • Your unique positioning (how do you differentiate yourself from the competition?)
  • Your brand voice (if your brand was a person, how would it communicate?)

 

Social Media Management

Social media can be very overwhelming especially whilst try to keep your business afloat at the same time, there just doesn’t seem to be enough hours in the day.

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Managing your social media accounts is a task in itself let alone trying to actually carry out the day to day activities of your business. Ask yourself a question, is your ideal target audience actually on the social media sites you’re advertising and posting on? Are your ideal target audience even on social media?

Social media is ideal for B2C businesses (business to consumer) so if you sell products or services to the general public then social media is a gold mine if you market your business properly with generic posts and also well targeted and budgeted ads.

You need well thought out content that will capture your audiences attention and rather than trying to sell a product or service to your audience you need to be using that service or product to solve a problem they have.

Manage your social media accounts easier by using a CRM/Social Dashboard:

https://buffer.com or https://www.hubspot.com

Audience Analytics

Audiences analytics are by far the most important factor of any trading business. How your audience interacts with your social media, website and everything else will determine your mistakes but also your next move.
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Get started with analytics:

https://analytics.google.com/

Search Engine Optimization

SEO is not just an important part of marketing but also an important factor of your website. What is the point of creating an amazing looking website if nobody can find you? It’s like opening up a shop in your town centre and leaving down the shutters. Finding your all important key words and optimising your images and videos on your website as well as building your links and also driving traffic to your website and keeping up it’s speed are just a few factors to mention. Its a long winded process but trust me when I say its worth it.

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SEO (Search Engine Optimisation) is a long winded but very valuable form of marketing where your website increases its ranking on google search.

There are so many different process involved in SEO there are very often debates amongst marketers as too which process and combination of processes work the best.

There is no specific right answer as to which form of SEO works the best as google is forever changing their algorithm as to how they value websites in terms of ranking.

As google is forever changing their ranking system marketers can never guarantee the timescale of how long it will take them to generate results and improve your ranking hence the large amounts they ask for in this term of marketing.

Interested in learning SEO Techniques?

https://moz.com/learn/seo

Workshops & Training

I have one to one sessions and group sessions offering marketing training and digital strategy training to help you get the most of marketing your business.

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Your staff are the making of your business, look after them and they will look after you. That being said they’re only as good as their training. It’s ok with your staff coming out of college or university with a diploma or degree but that’s just textbook. What real experience have they got when it comes to jumping in the deep end and actually taking on a businesses marketing problems and solving the issues and making a good ROI.

I offer 1 to 1 training to give your staff or even yourself a crash course in social media marketing and google marketing. I have full google qualifications and experience in marketing national and international companies. I also have recognition from one of the top 10 digital strategists in the world (Ranked by Forbes) Mr Glen Gilmore.

Website Development

Websites are your digital shop window. Presentation is everything and so is its speed, you wouldnt expect to wait forever for your favourite shop to open when its supposed to open at a stated time right? Makes sense not to try to tackle that job yourself.

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Your website is your digital shop window. It needs to be well designed and well presented. It’s no use turning your website into a book with paragraphs onto of paragraphs of scripted content that your audience has to read through before they get to the information that they want to hear from you. A well laid out website with visual content will keep your audiences attention.
Have plenty of calls to action on the website directing your customers to the check out or contact page.
Page speed is also one of the most important factors of your website. Your average website user usually won’t wait more than 3 seconds for a page to load so you can imagine the amount of work that has to go into building a website for it to work well.

Email Marketing

A lot will say that email marketing is a thing of the past but myself and a lot of other digital marketers will tell you different. Can you honestly say you don’t use a single email in your business or personal life? I know very few that can. Therefore it is still relevant, you just need to use the right marketing techniques and capture your audiences interest.

Want to get started?

https://mailchimp.com is a free service to help you get started in your email marketing campaigns.

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A well thought out email marketing campaign can generate wonders in terms of generating new customers as well as repeat customers.

In terms of getting these customers in the first place you need to have a lead capture page to collect these leads email addresses. Ask yourself what sort of free content can you offer your customers in order for them to give you their email address?

Once you have an established email database you can use this information in so many different forms marketing but make sure your customers know what they’re signing up for.

Don’t bombard your customers with emails everyday they will be just as quick to unsubscribe as they were to sign up. Have a strategy in place, well thought out valued content and schedule your emails at a maximum of one or two a week.

Google Marketing

There are a few ways to market your business on Google some are A LOT more complicated than others. Google maps, Googles search network and also Googles display network. That being said, you can’t deny that Google is still the number one place to advertise your business.
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Google advertising isn’t as easy as you might think as their are so many different types of campaigns you can choose from that will generate you different results.

Watch this short video to learn more about the Google Network:

Let’s Get Started

Ready To Increase Your Leads & Generate sales? Let’s Build this Thing Together!