SEO Process, What’s Involved?
Backlinks are an important part in the SEO process. There are multiple methods to generating backlinks some are harder to do than others. You need to be very careful with methods you choose as some are seen as negative and your website can be penalised.
Website page speed is up there in the top 3 when it comes to Google ranking your website. Your websites page speed needs to be optimised for both mobile and desktop. To find the faults on your website Google has testing tools to help you get the best from your site. To find faults in term of page speed you can use Googles own ‘Page Speed Insights‘.
ALT Tags are often overlooked when people take SEO upon themselves. They are important when it comes to visual content on your website. ALT Tags help search engines understand what this visual content is as they only read numerical and alphabetical content so be clear with what your image or video is about and for.
Schema (Structured Data)
Schema also known as structured data is a way to let search engines crawlers know which you consider the most important parts of your site are that you want to ‘Promote on your website’.
Content creation is key when it comes to improving your ranking on Google. Staying consistent with new content can be challenging, although you may know your industry inside and out, how many topics can you write about and add your key words that you want to found for without over doing it?
Internal links are important when it comes to search engines being able to crawl your website properly and gather the important information and key words you want to be found for. You should to incorporate as many internal links to your pages throughout your website to make it as easy as possible for Google crawl your website but also easier for a website user to navigate your site.
Title Tags And Meta Descriptions
Title Tags & Meta Descriptions are quite possibly one of the most important factors to being found on search engines listings. The hardest part of optimising a title tag and meta description is fitting all the important information into a small word count.
There is a lot considered with off-page optimisation some of which is covered above. Much of which is to do with gaining backlinks (Links from other sites to yours) as possible but these links need to be high authority and relevant to your industry.